Freelance Professional
Copywriter
Copy Editor
Social Media Specialist
Copywriter and Copy Editor
After receiving my B.A. in English from Chico State I worked in communications for two non-profit organizations. For 11 years I’ve worked as a professional motorcycle journalist with Motorcycle-USA, Riders Domain Magazine, and Motorcyclist Online. As Copywriter for Blue Marble, I have been an integral part of the in-house marketing team for almost five years, writing product listing copy for our major retail partners, packaging copy, and video scripts. I also develop and edit asset copy such as science kit instructions and learning guide content. I collaborate with my team to create effective social media and industry publication advertisements. I support our Ecomm and customer service teams with email copy aimed at enhancing customer experience with our products and our brand.
Social Media Strategist
Social media is a varied and integral part of a brand’s identity and relationship with its audience or customer base. Different platforms provide different opportunities and effectively utilizing the resources available requires planning, a cohesive voice, and constant engagement. I have experience creating and executing social strategies across major platforms such as Facebook, Instagram, and YouTube. I’ve also dedicated much of that time to tracking analytics, adjusting plans as needed, and optimizing posts to guarantee strong SEO and audience response.